About Us

Our Story

When we couldn’t find reliable layering pieces that consistently checked all the boxes, we took it as our cue to swoop in. We’re dedicated to fostering a happy, healthy environment for our kids to flourish in, and that means using only the most eco-conscious practices. Think: a first-to-market blend of organic cotton and sustainably sourced bamboo, a core range of earth-friendly dyes, and third-party testing for utmost safety and durability.

With inclusivity at the heart of everything we do, our clothing is designed to make dressing easy, to feel soft and gentle on skin, and to deliver confidence through consistency.

Sustainability

Our fabrics are sourced from a first-to-market blend of eco-friendly organic cotton and sustainable bamboo. We chose organic cotton for its natural breathability and synthetic pesticide-free growth process, while bamboo requires significantly less water to grow, and regenerates extremely quickly. When combined, the two fibers create a durable fabric with exceptional softness that’s made to last.

Sizing & Availability

Consistent sizing is a must. What you buy is what you get, every single time. Our garments go through various stages for fitting to ensure the best fit for both body and age. That also means factoring in extra room to grow, to ensure longer wearability and the perfect fit, even when in between sizes.

Inclusivity

Kids are always growing and adapting, so why should their clothing lack innovation? We developed our line to create ease. Think lower, wider necklines to allow for discreet layering of undershirts (no peeking out) and easy on-off.